Mindrift by Toloka
Mindrift is a cutting-edge platform developed by Toloka for crowdsourced training and fine-tuning of large language models (LLMs). I was brought on board to craft a compelling brand identity and develop key content assets that would resonate with both AI experts and a broader audience. The project encompassed everything from brand naming to landing page content, social media strategy, and community engagement on Reddit and Discord.
My contributions
Brand naming:
Task: Collaborated with the Toloka team to brainstorm and finalize the brand name “Mindrift.”
Outcome: Ensured the name aligned with the platform’s innovative ethos, encapsulating its approach to AI-driven crowdsourcing.
Skills used: Creative brainstorming, market research, brand strategy
Landing page content:
Task: Crafted compelling and clear content for five key landing pages:
Outcome: Assisted in designing the page structure to enhance user engagement and optimize CTA placements. Came up with several taglines, including Be the “I” in “AI.”
Skills used: Copywriting, SEO, UX writing, content strategy
Social media content:
Task: Wrote introductory posts and page descriptions for Mindrift’s freshly-created Facebook and LinkedIn pages to drive awareness and engagement.
Outcome: Tailored messaging to resonate with different audience segments on each platform, resulting in an increase in social media engagement and brand visibility.
Skills used: Social media strategy, audience segmentation, content creation
Subreddit and Discord channel content:
Task: Created content for the official Mindrift subreddit and Discord channel, including welcome posts, community rules, and more, to foster community interaction and support.
Outcome: Successfully kickstarted an engaged community around Mindrift, driving discussions and user participation. The subreddit grew organically from zero to over a thousand members in three months.
Skills used: Content writing, engagement strategy